Apple's iPhone Unit Sales Fall but Revenue Still Increase!

CUPERTINO, California — May 2, 2017 — Apple today announced financial results for its fiscal 2017 second quarter ended April 1, 2017. The Company posted quarterly revenue of $52.9 billion. These results compare to revenue of $50.6 billion and inthe year-ago quarter. 

The iPhone 7 sales unit was surprising fall

Earlier in the day, Apple on Tuesday reported a slight drop in quarterly iPhone unit sales to 50.8 million units, from 51.2 million units a year earlier. Analysts, on average, had expected it to sell 52.2 million in the fiscal second quarter that ended April 1.

Why the second revenue is still raising?

After the quarterly results, Apple CEO Tim Cook and CFO Luca Maestri have explained this situation in teleconference, and discuss Apple latest business and financial data. Cook said the sales units were on the expectation of the company.

“We are proud to report a strong March quarter, with revenue growth accelerating from the December quarter and continued robust demand for iPhone 7 Plus,” said Tim Cook, Apple’s CEO. And said the iPhone 7 sales fall down is quietly temporary, because the report of new generation of iPhone have been more frequently and in advance.

In brief, though the iPhone 7 sales has declined, but Apple still earn more money than last year, according to Tim Cook, the sales units of other wearable products such as Apple Watch, AirPod and Beats has reached the Fortune 500 scale.

No matter what, Apple must focus on researching much higher technology iPhone to meet the competitive challenge of other powerful company such as Samsung.